Customer participation in brand communities on social media: a systematic literature review.
Shampy KambojZillur RahmanPublished in: Int. J. Web Based Communities (2017)
Keyphrases
- literature review
- social media
- online communities
- user participation
- social media streams
- information systems development
- social networks
- brand image
- social activities
- case study
- social networking
- online social
- user generated content
- electronic commerce
- fuzzy theory
- virtual communities
- social networking sites
- current issues
- online social networks
- public libraries
- social media content
- social relationships
- social media data
- design science
- marketing strategies
- community structure
- customer satisfaction
- customer relationship management
- knowledge sharing
- social network analysis