Shifting Behaviour of Users: Towards understanding the Fundamental Law of Social Networks.
Yayati GuptaS. R. S. IyengarJaspal Singh SainiNidhi SridharPublished in: CoRR (2015)
Keyphrases
- social networks
- social media
- social networking sites
- social influence
- opinion leaders
- online dating
- user interface
- social network analysis
- user experience
- recommender systems
- user participation
- user interaction
- micro blogging
- early adopters
- social network sites
- viral marketing
- user behaviour
- virtual communities
- collaborative filtering
- social web
- information sources
- social relations
- daily life
- information propagation
- online social networks
- online social
- online communities
- fundamental principles
- user satisfaction
- user behavior
- behave differently
- user profiles