Mining target users for mobile advertising based on telecom big data.
Tao ZhangXinzhou ChengMingqiang YuanLexi XuChen ChengKun ChaoPublished in: ISCIT (2016)
Keyphrases
- big data
- huge data
- social media
- mobile advertising
- knowledge discovery
- massive datasets
- data analysis
- big data analytics
- data analytics
- data management
- cloud computing
- unstructured data
- vast amounts of data
- data stores
- high volume
- user interface
- data science
- data processing
- user profiles
- user interaction
- massive data
- internet advertising
- business intelligence
- end users
- recommender systems
- information technology
- decision makers
- text mining
- collaborative filtering
- data mining applications
- real world
- predictive modeling
- data mining techniques
- social computing
- decision making
- information systems
- data mining