How online social ties and product-related factors influence purchasing intention in mobile social commerce context?
Zheng ZhangHongqian WangPublished in: Int. J. Mob. Commun. (2019)
Keyphrases
- social ties
- internet shopping
- online retailers
- context aware
- social interaction
- contextual information
- online learning
- mobile devices
- life cycle
- theory of planned behavior
- context aware systems
- online learning communities
- social commerce
- human mobility
- online social networks
- online forums
- mobile environments
- behavioral intention
- mobile applications
- business models
- link prediction