The effect of market segmentation with demand leakage between market segments on a firm's price and inventory decisions.
Michael ZhangPeter C. BellPublished in: Eur. J. Oper. Res. (2007)
Keyphrases
- market segments
- profit maximizing
- market share
- marketing strategies
- essential information
- image segmentation
- information technology
- electricity markets
- optimal pricing
- inventory level
- decision making
- user groups
- expert systems
- information systems
- group buying
- pricing strategies
- competitive market
- demand uncertainty
- case study
- optimal capacity