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Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust.
Eric K. Clemons
Joshua S. Wilson
Christian Matt
Thomas Hess
Fei Ren
Fujie Jin
Noi Sian Koh
Published in:
J. Manag. Inf. Syst. (2016)
Keyphrases
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shopping behavior
online shopping
satisfaction degree
product quality
statistically significant
trust model
theory of planned behavior
social networks
collaborative learning
university students