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Pricing and promotion strategies of an online shop based on customer segmentation and multiple objective decision making.
Chu-Chai Henry Chan
Chi-Bin Cheng
Wen-Chen Hsien
Published in:
Expert Syst. Appl. (2011)
Keyphrases
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multiple objectives
decision making
customer segmentation
multi objective
data mining
pricing strategies
clustering analysis
decision makers
knapsack problem
data mining methods
customer behavior
data analysis
data structure
fuzzy logic
fitness function
multi objective optimization
website
customer data
real world