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Extrinsic and intrinsic motivation for using a booth recommender system service on exhibition attendees' unplanned visit behavior.
Namho Chung
Chulmo Koo
Jae Kyeong Kim
Published in:
Comput. Hum. Behav. (2014)
Keyphrases
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intrinsic motivation
recommender systems
cognitive style
college students
statistically significant
web services
service providers
end users
content analysis
collaborative filtering