Improving contextual advertising matching by using Wikipedia thesaurus knowledge.

Guandong Xu Zongda Wu Guiling Li Enhong Chen

Published in: Knowl. Inf. Syst. (2015)

Keyphrases

prior knowledge
information retrieval
natural language processing
knowledge base
information retrieval systems
expert systems
contextual advertising
machine learning
artificial intelligence
pairwise
active learning
knowledge representation
co occurrence
search advertising