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Chronological Analysis of the Electronic Word- of-Mouth effect of Four Social Media channels on Movie Sales: Comparing Twitter, Yahoo!Movies, YouTube, and Blogs.
Hyunmi Baek
Sehwan Oh
Hee-Dong Yang
JoongHo Ahn
Published in:
PACIS (2014)
Keyphrases
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social media
social networks
user generated content
social interaction
social networking
social media data
social networking sites
public opinion
social media content
online social networks
social media sites
online social media
electronic commerce
web content
user generated
information diffusion