Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation.
Masato MitaSoichiro MurakamiAkihiko KatoPeinan ZhangPublished in: ACL (1) (2024)
Keyphrases
- text generation
- natural language generation
- sponsored search
- advertising campaigns
- targeted advertising
- display advertising
- contextual advertising
- natural language
- online advertising
- behavioral targeting
- theorem prover
- search advertising
- search engine
- information retrieval
- international standard
- click prediction
- keywords
- sponsored search auctions