Uplift Modeling for Cost Effective Coupon Marketing in C-to-C E-Commerce.

Akihiro Shimizu Riku Togashi Antony Lam Nam Van Huynh

Published in: ICTAI (2019)

Keyphrases

cost effective
low cost
long term
data mining technology
consumer behavior
rfid tags
database marketing
social media
electronic commerce
data mining
decision making
website
data center
purchasing behavior
information and communication technologies
customer relationship management