The impact of big data market segmentation using data mining and clustering techniques.
Fahed YosephNurul Hashimah Ahamed Hassain MalimMarkku HeikkiläAdrian BrezulianuOana GemanNur Aqilah Paskhal RostamPublished in: J. Intell. Fuzzy Syst. (2020)
Keyphrases
- big data
- data science
- data mining
- data analysis
- knowledge discovery
- data visualization
- massive datasets
- cluster analysis
- business intelligence
- data warehousing
- data stores
- predictive modeling
- clustering algorithm
- cloud computing
- k means
- data processing
- vast amounts of data
- social media
- data analytics
- big data analytics
- data management
- image segmentation
- massive data
- unstructured data
- clustering method
- data mining techniques
- high volume
- machine learning
- health informatics
- data intensive computing
- real world
- decision making
- text mining
- social computing
- data warehouse
- association rules
- data mining applications
- statistical learning
- statistical data mining
- data mining methods
- information theoretic
- decision support
- software engineering