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Examining Gender Discourse Differences in Shared Reviews about Books in eWOM.
María Olmedilla
M. Rocío Martínez-Torres
Sergio L. Toral Marín
E. Teso
Published in:
DeSE (2015)
Keyphrases
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individual differences
male and female
statistically significant
males and females
age groups
gender differences
computer mediated
information technology
dependent variables
information systems
attitudes toward
knowledge building
online reviews