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Empirische Analyse von Seeding-Strategien für Viral-Marketing-Kampagnen.
Oliver Hinz
Christian M. Messerschmidt
Nadine Schmidt
Published in:
Wirtschaftsinformatik (2) (2009)
Keyphrases
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viral marketing
influence maximization
social networks
online social networks
information diffusion
diffusion models
social relationships
image sequences
social media
social influence
greedy algorithm
social networking
information retrieval
network structure
social interaction
collaborative filtering
search engine