Calibrating User Response Predictions in Online Advertising.

Chao Deng Hao Wang Qing Tan Jian Xu Kun Gai

Published in: ECML/PKDD (4) (2020)

Keyphrases

online advertising
user behavior
display advertising
user experience
long tail
behavioral targeting
advertising campaigns
user interface
user interaction
information retrieval
recommender systems
end users
relevance feedback
internet advertising