The Hedonic Curse: Investigating the Influence of Hedonic Ads on the Evaluation of Subsequent Ads.
Tianhui TanPrasanta BhattacharyaTuan Quang PhanPublished in: ECIS (2015)
Keyphrases
- keywords
- online advertising
- targeted advertising
- user acceptance
- evaluation method
- mobile devices
- computational advertising
- evaluation process
- dimension reduction
- high dimensional
- web pages
- data sets
- pattern recognition
- feature extraction
- evaluation criteria
- factors influencing
- image sequences
- artificial intelligence
- display advertising
- data mining
- neural network