Multimedia Technology in the Financial Services Sector: Customer Satisfaction with Alternatives to Face-to-Face Interaction in Mortgage Sales.
Gareth PeeversGary DouglasMervyn A. JackPublished in: Int. J. Technol. Hum. Interact. (2011)
Keyphrases
- customer satisfaction
- financial services
- multimedia technology
- face to face interaction
- service quality
- competitive advantage
- multimedia
- computer mediated communication
- researchers and practitioners
- user satisfaction
- decision makers
- commercial banks
- marketing strategies
- product design
- risk management
- higher education
- service providers
- information technology
- databases
- knowledge management
- user interface
- information systems