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Equilibrium analysis of marketing strategies in supply chain with marketing efforts induced demand considering free riding.
Hua Ke
Ying Jiang
Published in:
Soft Comput. (2021)
Keyphrases
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supply chain
lead time
bullwhip effect
supply chain management
inventory management
inventory control
operating costs
marketing strategies
data analysis
customer demand
demand uncertainty
decision making
information technology
life cycle
planning horizon
free riding