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Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition.
Zhifeng Qian
Steven James Day
Joshua Ignatius
Lalitha Dhamotharan
Junwu Chai
Published in:
Eur. J. Oper. Res. (2024)
Keyphrases
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shopping behavior
online advertising
production planning
online learning
third party
product reviews
real time
consumer behavior
supply chain
advertising campaigns
marketing campaigns
internet marketing
long tail
viral marketing
product quality
market conditions
internet advertising
product design
online shopping