Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis.
Wei GaoNing JiangPublished in: J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
- regression analysis
- regression model
- independent variables
- linear regression model
- correlation analysis
- explanatory variables
- electronic commerce
- linear regression models
- dependent variables
- interval valued data
- factor analysis
- significant predictors
- customer satisfaction
- support vector machine svm
- multiple regression analysis
- unsupervised learning
- pattern recognition