Correlation analysis between customer's behaviour on website and actual purchase.
Satoshi YoshimaruDaisuke SakamotoTakehiko YazawaKazuhiko TsudaPublished in: KES (2018)
Keyphrases
- correlation analysis
- potential customers
- website
- website design
- marketing strategies
- electronic commerce
- online stores
- purchase behavior
- regression analysis
- customer loyalty
- correlation coefficient
- cluster analysis
- spatial autocorrelation
- factor analysis
- product information
- multiple regression analysis
- machine learning
- customer relationship management
- object recognition
- internet shopping