Exploring the Moderating Effects of Media Complexity on the Relationship between Message Content and Individual Responses in Social Media.
Timothy KaskelaJaeki SongPublished in: HICSS (2024)
Keyphrases
- social media
- media content
- user generated content
- multimedia
- multimedia content
- social media data
- cross media
- user generated
- multimedia data
- digital media
- news media
- social networking sites
- media rich
- social media platforms
- user participation
- social networks
- worst case
- content delivery
- big data
- web content
- computational cost
- metadata
- digital content
- online communities
- tv programs
- content adaptation
- emerging topics
- social media content