Advising Customers on Products in Navigating Online Shops - An Empirical Analysis.
Kerstin SchäferFranziska BrechtOliver GüntherPublished in: AMCIS (2011)
Keyphrases
- online retailers
- online stores
- marketing campaigns
- online learning
- customer requirements
- customer preferences
- market segments
- software vendors
- product information
- real time
- customer satisfaction
- product recommendation
- customer demand
- business opportunities
- consumer behavior
- online environment
- pricing strategies
- online services
- customer service
- online shopping
- data mining