Interpreting Advertiser Intent in Sponsored Search.
Bhanu Chandra VattikondaSanthosh KodipakaHongyan ZhouVacha DaveSaikat GuhaAlex C. SnoerenPublished in: KDD (2015)
Keyphrases
- sponsored search
- search behavior
- search engine
- online advertising
- click through rate
- click prediction
- sponsored search auctions
- computational advertising
- click models
- search queries
- web search
- sponsored search advertising
- search tasks
- user experience
- display advertising
- user clicks
- user behavior
- search strategies
- heuristic search
- search logs
- evolutionary algorithm
- human behavior
- query logs
- keywords
- website
- data mining