Marketing of academic library services through social networking sites: Implications of electronic word-of-mouth.
Md. Abul Kalam SiddikeKiran KaurPublished in: Educ. Inf. (2015)
Keyphrases
- social networking sites
- electronic word of mouth
- social media
- positive or negative
- online reviews
- social networking
- social networks
- attitudes toward
- social network sites
- online social networks
- marketing strategies
- service providers
- web services
- social interaction
- positive and negative
- data mining
- user generated content
- service quality
- sentiment analysis
- data collection
- user centric
- machine learning