A Holistic Approach to Proximity Marketing.
Dimitris PoulopoulosAthina KalampogiaPublished in: CLOSER (2019)
Keyphrases
- website
- consumer behavior
- decision making
- social media
- predictive modeling
- customer relationship management
- data mining
- database marketing
- data analysis
- long term
- data sets
- marketing strategies
- data mining technology
- telecommunications industry
- viral marketing
- direct marketing
- customer service
- e learning
- machine learning
- databases