Internet and Social Media Strategy in Sports Marketing.
Christopher P. HollandPublished in: ECIS (2015)
Keyphrases
- information technology
- social media
- online marketing
- online consumer
- public opinion
- information systems
- social networking
- social media platforms
- decision making
- social networking sites
- social media data
- online advertising
- data mining
- internet advertising
- online social
- website
- internet users
- world wide
- user generated content
- sports video
- long term
- information services
- big data