Improving the Effectiveness of a Web Site with Web Usage Mining.
Myra SpiliopoulouCarsten PohleLukas FaulstichPublished in: WEBKDD (1999)
Keyphrases
- web usage mining
- website
- web logs
- web mining
- web access logs
- web usage
- application of data mining
- web users
- web usage data
- web server
- log files
- web data
- usage patterns
- web log data
- access patterns
- user navigation
- user behavior
- usage data
- user sessions
- navigational behavior
- pattern discovery
- web access
- web log mining
- business applications
- data mining techniques
- web content
- web personalization
- web pages
- databases
- link analysis
- association rule mining
- domain knowledge
- information retrieval
- data mining