Digital Advertising's Human Toll: How Implied Cost-to-User Affects Web Content Platforms (A Research Proposal).
Brian Kimball DunnDennis F. GallettaPublished in: HICSS (2012)
Keyphrases
- web content
- website
- web browsing
- user interests
- user generated
- web data
- web pages
- collaborative tagging
- human users
- web resources
- web users
- targeted advertising
- user interface
- semantic browsing
- online advertising
- user satisfaction
- web documents
- social media
- web page content
- information retrieval
- user interaction
- relevance feedback
- user experience
- recommender systems
- end users
- machine learning
- web usage data
- human communication
- active learning
- knn
- total cost
- user preferences
- human subjects
- user queries