How Superbowl Commercials Affect My Social Network: An Empirical Study on the Evolution of Social Ties through Revealed Preferences.
Tianhui TanTuan PhanPublished in: ICIS (2014)
Keyphrases
- social ties
- social networks
- social interaction
- online social networks
- human mobility
- link prediction
- social relationships
- social behavior
- location prediction
- online learning communities
- online communities
- user preferences
- social networking sites
- factor graph model
- micro level
- online forums
- community detection
- social networking
- social media
- social network data
- macro level
- random walk
- text mining
- active learning