Library collections promotion for preadolescents using social media marketing strategies.
Ko-Chiu WuTsung-Ying YangPublished in: Libr. Hi Tech (2022)
Keyphrases
- marketing strategies
- social media
- online marketing
- direct marketing
- digital collections
- customer satisfaction
- life cycle
- customer relationship management
- information retrieval
- social networks
- support systems
- search engine optimization
- metadata
- information diffusion
- consumer behavior
- search engine marketing
- customer base
- expert systems
- case study
- information systems