Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories.
Pradeep RacherlaWesley FriskePublished in: Electron. Commer. Res. Appl. (2012)
Keyphrases
- perceived usefulness
- factors affecting
- factors that affect
- attitudes toward
- questionnaire survey
- user satisfaction
- web services
- service quality
- service providers
- online consumer reviews
- information quality
- structural equation modeling
- technology adoption
- perceived risk
- university students
- online reviews
- empirically tested
- positive effects
- computer self efficacy
- technology acceptance