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Studying Service SME Adoption of Mobile Marketing Technology (MMT) via Technology-Organization-Environment Framework.
Sunday Chinedu Eze
Vera Chinwendu Chinedu-Eze
Hart O. Awa
Published in:
Int. J. Inf. Syst. Serv. Sect. (2022)
Keyphrases
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technology adoption
case study
mobile technologies
decision making
service platform
mobile phone
computing environments
business environment
mobile environments
mobile advertising
wireless internet
internet services
internet technology
data mining technology
data mining
mobile robot
web services
information systems