Applications of business intelligence and analytics in social media marketing.
Nick HajliMichel LarochePublished in: Int. J. Inf. Manag. (2019)
Keyphrases
- artificial intelligence
- business intelligence
- social media
- business decisions
- data warehousing
- business intelligence systems
- big data
- data warehouse
- social networks
- data analysis
- decision support
- decision making
- knowledge discovery
- data warehousing and business intelligence
- end users
- business information
- data mining
- knowledge management
- predictive modeling
- business users
- case study
- microsoft office
- expert systems
- sql server
- microsoft sql server
- machine learning
- social media data
- business analytics
- data sets
- activity monitoring
- management system