Modelling the Impact of Perceived Connectivity on the Intention to Use Social Media: Discovering Mediating Effects and Unobserved Heterogeneity.
Samuel Fosso WambaShahriar AkterEric W. T. NgaiImed BoughzalaPublished in: PACIS (2015)
Keyphrases
- social media
- positive effects
- negative impact
- perceived risk
- negative effects
- behavioral intention
- causal effects
- interaction effects
- network effects
- perceived usefulness
- individual level
- social media data
- computer self efficacy
- cognitive effort
- social media platforms
- social networks
- factors that influence
- latent variables
- connected components
- social interaction
- information systems