AT4CTR: Auxiliary Match Tasks for Enhancing Click-Through Rate Prediction.

Qi Liu Xuyang Hou Defu Lian Zhe Wang Haoran Jin Jia Cheng Jun Lei

Published in: CoRR (2023)

Keyphrases

click through rate
user behavior
sponsored search
search advertising
keywords
click prediction
online advertising
click models
behavioral targeting
user preferences
search engine