Social Media influence on viewer engagement.
Mark B. FreemanMatt HalliwellAlison FreemanPublished in: ICIS (2013)
Keyphrases
- user interface
- social media
- information diffusion
- social networks
- viral marketing
- learning environment
- social influence
- real time
- big data
- information retrieval
- social media sites
- information technology
- social interaction
- user engagement
- prior studies
- student engagement
- factors influencing
- information systems
- search engine
- genetic algorithm
- machine learning
- databases