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Social Media influence on viewer engagement.
Mark B. Freeman
Matt Halliwell
Alison Freeman
Published in:
ICIS (2013)
Keyphrases
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user interface
social media
information diffusion
social networks
viral marketing
learning environment
social influence
real time
big data
information retrieval
social media sites
information technology
social interaction
user engagement
prior studies
student engagement
factors influencing
information systems
search engine
genetic algorithm
machine learning
databases