The Effects of Social Media on E-Commerce: A Perspective of Social Impact Theory.
Kee-Young KwahkXi GePublished in: HICSS (2012)
Keyphrases
- social media
- social networks
- anecdotal evidence
- social networking
- social context
- social interaction
- social media platforms
- social behavior
- social connections
- social web
- user generated content
- social psychology
- negative effects
- user generated
- social networking sites
- social media sites
- online social media
- information diffusion
- electronic commerce
- computational model
- positive effects
- online social networks
- theoretical framework
- negative impact
- social dimensions
- network dynamics
- viewpoint
- trust relationships
- social media data
- macro level
- online social
- individual level
- social relationships
- knowledge sharing