Role of Culture in Engaging Consumers in Organizational Social media Posts.
Young Anna ArgyrisYaqian WangAziz MuqaddamPublished in: J. Organ. Comput. Electron. Commer. (2020)
Keyphrases
- social media
- online consumer
- social structures
- user generated content
- decision making
- information technology
- social media data
- blog posts
- information systems
- organizational culture
- user generated
- social networking
- social networks
- crisis management
- social connections
- social interaction
- organizational learning
- social web
- competitive advantage
- online social
- workplace learning
- case study
- systems development
- job satisfaction
- social activities
- real world events