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A Dynamic Neural Network Model for Click-Through Rate Prediction in Real-Time Bidding.

Xianshan QuLi LiXi LiuRui ChenYong GeSoo-Hyun Choi
Published in: IEEE BigData (2019)
Keyphrases
  • neural network model
  • dynamic characteristics
  • neural network
  • artificial neural networks
  • bp neural network
  • keywords
  • data processing
  • click through rate
  • web search
  • contextual information
  • user behavior