Consumer purchasing behaviour and e-commerce adoption factors.
M. Adam MahmoodSomnath MukhopadhyayJimmie L. JosephPublished in: Int. J. Electron. Bus. (2009)
Keyphrases
- purchasing behavior
- consumer behavior
- electronic commerce
- online shopping
- technology adoption
- business transactions
- online shoppers
- product information
- perceived usefulness
- online consumer
- perceived risk
- mobile commerce
- innovation diffusion theory
- technology acceptance
- small and medium sized enterprises
- shopping behavior
- information technology
- factors affecting
- online stores
- success factors
- factors influencing
- factors that influence
- information systems
- factors that affect
- external factors
- purchase intention
- online retailers
- internet banking
- internet enabled
- customer preferences
- internet shopping
- statistically significant
- structural equation modeling
- electronic marketplaces
- mobile technologies
- business models