Intent-Aware Audience Targeting for Ride-Hailing Service.
Yuan XiaJingbo ZhouJingjia CaoYanyan LiFei GaoKun LiuHaishan WuHui XiongPublished in: ECML/PKDD (3) (2018)
Keyphrases
- service providers
- advertising campaigns
- real world
- end users
- service oriented architecture
- service quality
- information services
- service oriented
- neural network
- service platform
- database systems
- information systems
- genetic algorithm
- data mining
- search queries
- social networks
- search engine
- loosely coupled
- databases
- behavioral targeting