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Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model.

Yanxia ChengSaurabh SharmaPrashant SharmaK. M. M. C. B. Kulathunga
Published in: Inf. (2020)
Keyphrases
  • probabilistic model
  • mathematical model
  • user model
  • mobile devices
  • management system