Consumer Engagement Behaviors in Brand Communities of Social Networking Sites.
Christy M. K. CheungXiabing ZhengMatthew K. O. LeePublished in: AMCIS (2012)
Keyphrases
- social networking sites
- social networks
- social networking
- social media
- online social networks
- instant messaging
- young adults
- social relationships
- social software
- online shopping
- social recommendation
- face to face interactions
- online social
- internet users
- user generated content
- learning environment
- purchase intention
- social activities
- online communication
- website
- collective intelligence
- social behavior
- knowledge sharing
- online learning