Differentiation of online text-based advertising and the effect on users' click behavior.
Jason T. JacquesMark J. PerryPer Ola KristenssonPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- shopping behavior
- internet advertising
- advertising campaigns
- online advertising
- recommender systems
- user interaction
- user experience
- click behavior
- multimedia
- contextual advertising
- information access
- information sources
- end users
- social media
- user interface
- information retrieval systems
- helping users
- collaborative filtering
- digital libraries