The Worst-First Heuristic: How Decision Makers Manage Conjunctive Risk.

Joshua Lewis Daniel C. Feiler Ron Adner

Published in: Manag. Sci. (2023)

Keyphrases

decision makers
decision making
risk averse
expected utility
decision support system
decision support
utility function
risk assessment

business users
decision analysis
multiple criteria
group decision making
risk management
multi criteria
decision making under uncertainty

real option
decision process
decision model
return on investment
risk factors
business decisions
information technology

multi criteria decision making
network security
website
emergency response
data mining
decision aid
preference model