Whether cultural identity and trust have an impact on the willingness to buy online streaming platforms?

Jyh-Jeng Wu Shu-Hua Chien Po-Yu Lin

Published in: IMMS (2019)

Keyphrases

cross cultural
online learning
real time
online services
virtual communities
trust model
internet enabled
reputation management
website design
international business
internet commerce
trust evaluation
social context
video streaming
data streams
online retailers
consumer trust
cultural differences
e learning