Consumer Attitudes Toward Mobile Advertising: An Empirical Study.
Melody M. TsangShuchun HoTing-Peng LiangPublished in: Int. J. Electron. Commer. (2004)
Keyphrases
- attitudes toward
- mobile advertising
- internet advertising
- statistically significant
- computer technology
- high school
- college students
- online advertising
- hong kong
- gender differences
- data mining
- perceived usefulness
- computer usage
- computer assisted language learning
- behavioral intention
- academic achievement
- electronic commerce
- online shopping
- dependent variables
- survey instrument
- knowledge management