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Brand or Regular Manufacturer? Influencer's Cooperation Strategies Under Reputation Risk.
Shaofu Du
Qi Dong
Jing Peng
Tengfei Nie
Published in:
IEEE Trans. Engineering Management (2024)
Keyphrases
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brand image
seller agents
cooperative
supply chain
agent cooperation
risk analysis
risk assessment
evolutionary game theory
high risk
optimal strategy
data sets
risk management
information sharing
risk factors
distributed problem solving
multi agent systems
decision making
social networks
neural network